1. Introduction

Rent Rest Apartments (“RentRest”, “we”, “our”, or “us”) respects your privacy and is committed to protecting your personal data.
This Privacy and Cookie Policy explains how we collect, use, disclose, and protect your personal information when you interact with us through our website, booking systems, emails, phone, or during your stay in our properties.

Rent Rest Apartments operates in the United Kingdom and complies with applicable data protection laws including the UK GDPR and the Data Protection Act 2018.

If you have any questions regarding this policy, you may contact us at:
Email: support@rentrest.co.uk
Website: www.rentrest.co.uk

2. What Information We Collect

We may collect personal information directly from you or automatically when you interact with our website or services.

2.1 Personal Information You Provide

• Full name
• Email address
• Phone number
• Home or billing address
• Government-issued identification (if required for booking verification)
• Payment details (processed securely through third-party payment providers)
• Names of additional guests
• Special requests or booking preferences
• Communication records including emails and messages

2.2 Automatically Collected Information

• IP address
• Device type and browser information
• Pages visited on our website
• Referral sources
• Website usage data and analytics
• Cookies and tracking technologies

3. Legal Basis for Processing

We process personal data under the following lawful bases:

• Contractual necessity: to process bookings and manage guest stays
• Legal obligation: to comply with tax, accounting, or regulatory requirements
• Legitimate interests: to improve services, prevent fraud, and maintain property safety
• Consent: for marketing communications or optional newsletter subscriptions

4. How We Use Your Information

We use your personal information to:

• Process and confirm property bookings
• Send check-in instructions and booking confirmations
• Communicate before, during, and after your stay
• Provide customer support
• Process payments and issue invoices
• Improve our website and services
• Maintain security and prevent fraud
• Comply with legal and financial obligations
• Send marketing communications if you have opted in

5. How We Share Your Information

We never sell your personal data. However, we may share your information with trusted service providers where necessary to operate our services.

This may include:

• Payment processors for secure payment handling
• Booking system providers and property management software
• Cleaning and maintenance teams when required for operational purposes
• Professional advisers or legal authorities where required by law

All third-party providers are required to handle your data securely and only use it for the services they provide to us.

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected.

• Booking and financial records may be retained for up to 6 years for tax and accounting compliance.
• Communication records may be retained for up to 2 years after your stay.
• Marketing data is retained until you unsubscribe or withdraw consent.

Once the retention period expires, data is securely deleted or anonymised.

7. Your Data Protection Rights

Under UK GDPR, you have several rights regarding your personal data:

• The right to access your personal data
• The right to correct inaccurate information
• The right to request deletion of your data
• The right to restrict how your data is used
• The right to object to certain processing activities
• The right to request a copy of your data in a portable format

To exercise these rights, please contact us using the details provided at the end of this policy.

8. Data Security

We implement appropriate technical and organisational security measures to protect your personal data.

• SSL encryption on our website
• Secure payment processing systems
• Restricted access to sensitive information
• Regular monitoring of data protection practices

While we take reasonable precautions, no online transmission method can be guaranteed to be completely secure.

9. International Data Transfers

Where data may be transferred outside the United Kingdom or European Economic Area, we ensure that appropriate safeguards are in place in accordance with data protection regulations.

10. Cookie Policy

Cookies are small text files stored on your device when you visit a website. They help improve website functionality and user experience.

We use cookies to:

• Enable essential website functionality
• Analyse website usage through analytics tools
• Remember user preferences
• Measure marketing effectiveness

Types of Cookies We Use

• Essential cookies: Required for the website to function properly
• Performance cookies: Help us understand how visitors use the website
• Functionality cookies: Remember user preferences
• Marketing cookies: Track engagement for advertising and remarketing

You can control or disable cookies through your browser settings. For more information, visit:
https://www.allaboutcookies.org

11. Children’s Privacy

Our services are not directed toward individuals under the age of 18. We do not knowingly collect personal information from children.

Where bookings involve families, we may request the number or age of children for accommodation purposes only.

12. Marketing Communications

If you opt in, we may send updates relating to:

• Special offers or promotions
• Property updates
• Company announcements

You may unsubscribe at any time using the unsubscribe link in our emails or by contacting us directly.

13. Changes to This Policy

We may update this Privacy & Cookie Policy from time to time to reflect legal changes or updates to our services.

The most recent version will always be available on our website.

14. Contact Us

If you have any questions regarding this policy or how we process your personal data, please contact us at:

Rent Rest Apartments
Email: support@rentrest.co.uk
Website: www.rentrest.co.uk

If you believe your data protection rights have been violated, you also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).